ゆるキャラ(yuru-kyara) --- 日本のサブカルチャー(nihon no sabukaruchaa) Japanese Subculture 3

Hiko-nyan (Hikone City)

さのまる(Sanomaru, Tochigi)

ゆるキャラ (yuru-kyara)  Local Mascots     

Yurukyara (literally meaning "loose character") is a term for cute mascots originally created by local governments to promote tourism to take on a form of a famous produce or feature for the region. Yurukyara are heartwarming mascot-like characters that represent different organizations, events or groups for PR purposes too. 

くまもん＆パリーさん(kumamon & parii-san)

 

 Youtube: しまねっこ(shimanekko)

Yurukyara Grand Prize: http://www.yurugp.jp/pref_list.php?next_key=1&goflg=1&acflg=search