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| Hiko-nyan (Hikone City) |
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| さのまる(Sanomaru, Tochigi) |
Yurukyara (literally meaning "loose character") is a term for cute mascots originally created by local governments to promote tourism to take on a form of a famous produce or feature for the region. Yurukyara are heartwarming mascot-like characters that represent different organizations, events or groups for PR purposes too.
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| くまもん＆パリーさん(kumamon & parii-san) |
Youtube: しまねっこ(shimanekko)
Yurukyara Grand Prize: http://www.yurugp.jp/pref_list.php?next_key=1&goflg=1&acflg=search
